European competitiveness in media and communications can be supported through the continued development by the industry of commercial and technological solutions that make digital content accessible to the largest number of people on the widest choice of platforms and devices.
Industry initiatives, driven by innovation and creativity, can deliver interoperability without mandation of any technical standard. DIF believes that disproportionate regulatory intervention, or even the threat of such action, could inhibit the investments and innovation needed to sustain Europe's competitiveness.
The reality of digital media in Europe is an increasingly diverse multi-platform, multi-device environment. EU Member states are at different stages in the deployment of digital TV and each platform demonstrates specific technical and commercial characteristics.
Market-driven solutions to interoperability will permit the industry to build on existing investments and infrastructure in order to address these variations.